Monthly Archives: October 2012

How to turn off ad tracking in Apple iOS6 – it's tricky

According to this Business Insider article: Apple Has Quietly Started Tracking iPhone Users Again, And It’s Tricky To Opt Out

“The company has started tracking users so that advertisers can target them again, through a new tracking technology called IFA or IDFA.”

and

“In iOS 6, however, tracking is most definitely back on, and it’s more effective than ever, multiple mobile advertising executives familiar with IFA tell us.

Users can switch off that targeting, but it’s tricky, as we discovered a couple of days ago. Although at least iOS 6 users are able to turn off tracking, which they weren’t before.”

By tricky, they mean:

  1. the tracking is on by default;
  2. the setting to turn off the tracking is not located in the Settings under “Privacy” but under “General”, “About”  then “Advertising”; and
  3. you need to set the default under “Limit Ad Tracking” to “ON” in order to turn off the tracking

You can review the original article for more details and screenshots: Apple Has Quietly Started Tracking iPhone Users Again, And It’s Tricky To Opt Out

and only because it came to mind: